Logo & branding

A brand that looks like one business, everywhere

Your logo, colours and type should look the same on your website, your social media, your van and your invoices. I design brand identities for small businesses, from first logo concepts to the graphics you use every week.

Discuss your brand →See my logo concepts

Logo files ready

SVG · PNG · favicon

Identity board · example

My own brand, as a worked example

This is the identity I designed for Gilmour Stellini: the Orbit monogram, wordmark, palette, type, business cards and a social template.

Gilmour Stellini

Websites · Marketing · SEO · Branding

Get in touch

gilmourstellini@icloud.com
+356 9947 0206
gilmourstellini.com

Palette

Ink #0E1522

Stone #F4F5F2

Cobalt #2343D6

Cobalt light #7089FF

Luzzu yellow #F2B431

Type

Familjen Grotesk · Hanken Grotesk · JetBrains Mono

gilmourstellini

New website? Start with a plan.Social post template

What I offer

From first sketch to everyday graphics

Logo concepts

Several genuinely different directions to choose from, not one idea in different colours.

Logo refinement

Fine-tuning the chosen concept for small sizes, print, embroidery and signage.

Brand colour palettes

A primary palette with accessible contrast, plus accent and neutral colours.

Typography selection

Typefaces for headings and text that suit your brand and work on screen and paper.

Brand identity

A simple guide showing how to use the logo, colours and type correctly.

Business stationery

Business cards, letterheads, email signatures and proposal templates.

Social media profile graphics

Profile pictures, cover images and highlight icons that fit each platform.

Promotional graphics

Flyers, posters, banners and seasonal campaign graphics.

Brand consistency

Your website, marketing and printed materials checked against the same standards.

Logo examples for businesses

Picture logos, emblems and wordmarks

Logo concepts for the example businesses in my portfolio and a few more. Most use a picture mark people remember at a glance, shown full size and as an app or social icon.

Saltline Watersports

Watersports rental

Pictorial mark

A setting sun over two waves. Simple enough for a jet ski decal.

Lumière Beauty

Beauty studio

Pictorial mark

Six petals in rose and gold, like a flower opening.

The Gentlemen's Cut

Barbershop

Emblem

Crossed shears under a moustache inside a stitched badge.

Voltline Electrical

Electrician

Pictorial mark

A lightning bolt inside a hexagon, like a nut or a fuse.

Apex Auto Detailing

Car detailing

Pictorial mark

A sports car profile with a shine sparkle and a red road line.

Harcourt & Vale

Law firm

Pictorial mark

Balanced scales drawn in fine lines, with brass pans.

Meridian Notary

Notary public

Emblem

A pressed wax seal with the M stamped into it.

Ember & Oak

Coffee house

Pictorial mark

Steam rising from a cup turns into an oak leaf.

Bloom & Thistle

Florist

Pictorial mark

A single tulip with two leaves, hand-drawn in feel.

Happy Paws Grooming

Pet grooming

Pictorial mark

A paw print with a smile hidden in the pad.

Casa Lux Homes

Estate agent

Combination mark

A house outline with a key as the door.

Ridgeline Fitness

Gym & training

Pictorial mark

Two peaks and a rising sun, for climbing to your next goal.

These are original concept logos for example businesses, not real clients.

My design approach

Two directions for my own brand

For Gilmour Stellini I kept two monogram concepts: Orbit, a minimal geometric G and S, and Circuit, a technology-inspired symbol. You get the same range of thinking for your logo.

01 · Orbit SelectedMinimal geometric

02 · CircuitTechnology symbol

Compare both concepts →

Process