Logos that people remember
Picture logos, emblems and monograms. First, logo concepts for twelve example businesses, each with a picture mark, colour palette and app icon. Then the two GS monogram concepts for my own brand.
Picture logos, emblems and wordmarks
Logo concepts for the example businesses in my portfolio and a few more. Most use a picture mark people remember at a glance, shown full size and as an app or social icon.
A setting sun over two waves. Simple enough for a jet ski decal.
Six petals in rose and gold, like a flower opening.
Crossed shears under a moustache inside a stitched badge.
A lightning bolt inside a hexagon, like a nut or a fuse.
A sports car profile with a shine sparkle and a red road line.
Balanced scales drawn in fine lines, with brass pans.
A pressed wax seal with the M stamped into it.
Steam rising from a cup turns into an oak leaf.
A single tulip with two leaves, hand-drawn in feel.
A paw print with a smile hidden in the pad.
A house outline with a key as the door.
Two peaks and a rising sun, for climbing to your next goal.
These are original concept logos for example businesses, not real clients.
Two directions for the Gilmour Stellini brand
Orbit, the minimal geometric monogram used across this website, and Circuit, a technology-inspired alternative.
Orbit
#0E1522Stone
#F4F5F2Cobalt
#2343D6Cobalt light
#7089FFLuzzu yellow
#F2B431
A G drawn as an open ring whose crossbar points inward to an S. The S sits in the counter as two equal bowls turning around the centre. One stroke weight on a 48-unit grid, so it holds from a 16px favicon to a shop sign.
Circuit
#0A1022Paper
#EEF2F8Electric
#3B6BFFCyan
#22C7E8
A squared G frames an S drawn like a circuit trace, with a connection node at each end. The G's crossbar and the S's middle stroke sit on the same line, as if the signal passes from one letter to the next.
Logo files for the selected concept
Outlined SVG masters and transparent PNGs for the website, social media, business cards, flyers and proposals. Favicons are installed on the site.
Want concepts like these for your business?
I’ll explore several distinct directions for your logo and show each one on the materials you will actually use.