Apex Auto Detailing
A high-contrast, motorsport-inspired site for a car detailing studio, built to sell packages rather than hours.
- Sector
- Car detailing studio
- Setting
- Workshop unit
- Scope
- One-page website
- Built with
- HTML, CSS, JavaScript
The two previews above are live. Scroll and click inside them, or open the full-screen preview to switch between desktop, tablet and mobile.
What the website had to do
Detailing customers compare on finish and price. The site has to look as sharp as the cars leaving the studio and steer visitors towards a clear package.
How the design answers it
Black, red and silver with an angular display face and slanted buttons borrow from motorsport. Six service tiles explain the work, then three packages make the choice simple, with the middle tier highlighted as the most popular. A four-step process, illustrated before-and-after panels and reviews lead to the quote button.
What's on the site
- Slanted clip-path buttons
- Speed-line hero
- Six service tiles with hover states
- Three-tier packages with a "most popular" highlight
- Four-step process timeline
- Illustrated before & after panels
- Reviews, hours and contact
The details that do the selling
Three clear packages
A middle tier marked "most popular" makes the choice simple.
Motorsport details
Slanted buttons and speed lines give the brand its pace.
Show the finish
Before-and-after panels show dull paint against a deep, glossy finish.
Around the site
Live views of different sections on desktop and mobile.
Its own look, built for its customers
Black, Race red, Silver, Carbon
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Concept project created to show the range of my work. The business, prices, figures and reviews on this site are sample content, not a real client or real results.
Want a website like Apex Auto Detailing?
I can build a site designed around how your customers book, call or buy from you. Tell me about your business and I’ll suggest an approach.